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White Papers and Web Writers

by My Web Writers White papers for marketing and sales purposes appeared in the 1990’s and continue to play an important role in businesses today. Their objective? Companies use them to : highlight...

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White Papers à la Persuasive Essay

by Looking for a great model for the structure of your white paper? Look to the way in which one writes a persuasive essay. After all, as Michael Stelzner, a leading authority on the topic of writing...

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